SearchWiki for AdWords

Quality Score:
It does beg the question "will changes to ads via SearchWiki impact AdWords quality scores?" If Google can bypass the obvious opportunity for abuse, it is conceivable that it will feature in the quality score calculation at some point.

User Engagement:
I still haven't read any reports on what level of engagement Google is experiencing with SearchWiki for organic results, but I would hasten to say that it will diminish quickly, once the buzz has subsided.

With that in mind, I think SearchWiki for AdWords will receive even less user interest. If you don't like an ad, will you bother to block it or rate it down? Probably not. Youre more likely to ignore it rather than rate it.

Managing Abuse:
Any user controlled element of a search engine is open to some level of abuse. If SearchWiki for AdWords ends up impacting AdWords quality scores and therefore click costs, then the potential abuse will be far more concerning.

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