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Google, Yahoo & MSN Join For New SEO Tag
By: Rene LeMerle 2009-02-13 It's rare to see the three big search engines (Google, Yahoo! and MSN) working together on a SEO standard, but at the SMX conference this week, they announced unanimous support for a new tag to address canonicalization issues. For those of you unfamiliar with canonicalization, here's wikipedia's definition as a quick intro: "canonicalization ... is a process for converting...
...data that has more than one possible representation into a "standard" canonical representation." Let's look at a quick example: http://www.yourdomain.com/webpage1/Although the second one only has analytics tracking attached to the end; the search engines view the two URLs as different. And accordingly link value is shared across them both, which is undesirable from an SEO point of view. The three big search engines, Google, Yahoo! and MSN have all agreed to the manage canonicalization issue with the use of a common tag. Placed in the section of your web page, the tag looks like this: <link rel="canonical" href="http://www.yourdomain.com/webpage1/"/> For those of you who are a bit technical, here's some info from Yahoo! on the implementation of the tag:
For more information on the new canonicalization tag - visit the Yahoo! release post.Comments Tag: Google, Yahoo, SEO Add to Del.icio.us | Digg | Reddit | Furl Have a bookmark! -
View All Articles by Rene LeMerle About the Author: Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world. |
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