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Yahoo Changing Advertisers' Accounts Without Permission? 
By: Andy Beal 2009-01-28 Im not normally one to keep stirring the pot--I usually say my peace and be done with it--but someone over at Yahoo is smoking crack. After I, and many other bloggers, outed a new Yahoo policy that allows the company to make changes to an advertisers account... ...including the addition of keywords"the company is claiming that us blogger friends are misinformed. Oh really, Yahoo? Misinformed? I emailed you back in early December and you confirmed exactly what weve reported"YAHOO IS CHANGING ADVERTISERS ACCOUNTS WITHOUT THEIR PERMISSION! You can dress it up anyway you want to"lipstick on a pig comes to mind"but youve still launched a program that is opt-out only, and one that many advertisers are complaining about. You say: "The acceptance rate of changes we have made is roughly 80%, which we believe indicates the changes have been helpful." Ive worked in the search space for many years and let me tell you something, you already know: 80% of your advertisers have NOT contacted you to say how happy they are. Nope, 80% of advertisers have simply either not noticed or not complained. Nice try on the spin. Look, I dont even use Yahoo Search Marketing daily, so I have no personal axe to grind here. However, Yahoos new policies are not transparent and if they really"I mean really!"believed that this change was for the good of their advertisers and not an ugly attempt to fatten the bottom line of a struggling company, then they would make the service opt-in. You can dress it up anyway you want Yahoo, but this is wrong. If it werent, you wouldnt need to write such a lengthy post trying to convince advertisers otherwise. Comments Tag: yahoo search changes Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com. |
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