iEntry 10th Anniversary RSS Contact


Yahoo Discusses The Use Of Reciprocal Links

By: Navneet Kaushal
2009-01-13

A majority of search engines are of the view that the process of providing reciprocal links refers to 'spamming.' Yahoo, in their Search Content Quality Guidelines, has also given certain examples of content that they dont want to include in their search engine. Here is one of them:

  • Sites cross-linked excessively with other sites to inflate a sites apparent popularity (link schemes)
Matt Cutts and the Future of SEO
Yahoo Discusses The Use of Reciprocal Links

Yahoos patent application that deals with link manipulations is equipped with a big section on reciprocal links:

Abstract

A method for identifying reciprocal links is provided. At a particular host, the set of hosts which link to the particular host and the set of hosts to which the particular host links are determined. The intersection and union of the two sets of hosts are also determined, and the sizes of the intersection and union are calculated.

The concentration of reciprocal links at the particular host is calculated based on the sizes of the intersection and union. A ratio of the intersection size to the union size is used to determine the concentration of reciprocal links. The particular hosts rank in a list of ranked search results may be changed as a result of identification of a high concentration of reciprocal links.

More info at Huomah

Comments


About the Author:
Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals.

Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here.


Visit the SearchNewz Directory
Do you have a search site?
Submit it free to the internet's best search industry directory. » Click Here
Search Engines
Google, Yahoo, MSN...

Search Marketing
Marketing, Budget, Planning...

Pay Per Click
Bid, Price, Quality...
SEO Companies
Optimization, Manage, Company...

SEO Tools
Track, Search, Create...

Analytics
Statistics, Counter...
» Submit your site for FREE «

Latest News

Get Your Site Submitted for Free in the World's Largest B2B Directory!

Email Address:
* URL:
*
*Indicates Mandatory Field

Terms & Conditions



Titan Quest Forum Nintendo Wii Graphics Forum
Halo 3 Forum Mac Software

Privacy Policy Legal Sitemap Contact Us RSS Feeds Newsletter Archive SearchNewz.com Privacy Policy Legal Sitemap Contact Us RSS Feeds Newsletter Signup Subscribe to our feeds!