iEntry 10th Anniversary RSS Contact


Sponsored Listings In Google Search Suggest

By: Rene LeMerle
2008-12-16

It's started - Googles working overtime to ensure that their billions in advertising revenue continue irrespective of global economic conditions. Their strategy: place sponsored listings everywhere. Last month reports came out that Google was adding sponsored listings to its finance site with plans to include advertising on Google News in the not too distant future.

Sponsored Listings in Google Search Suggest
Sponsored Listings in Google Search Suggest

Well now Google are testing the placement of AdWords ads in its recently launched Search Suggest, which appeared in August this year after years of testing in Google Labs. Google Suggest is a search feature that provides real-time suggestions while you search.

Danny Sullivan has collected screen shots of the various Search Suggest Sponsored Listing incarnations that Google are testing which include Title and Link only ads, conventional ads, ads at the top, ads at the bottom and variations in between.

According to his post, Google are also trialling links to websites, links to news articles and access to answers direct from the suggestions area also.

Itll be interesting to hear the feedback on the ad trial. I wonder whether search engine purists will see the ad placement as going too far. Especially when the sponsored listings appear above the suggested searches (see sample above).

From a marketers point of view, its definitely prime ad real estate and will surely command some serious bidding wars.

What do you think? Has Google gone too far by placing sponsored listings in search suggest? Or do you welcome the advertising opportunity?

Comments

Tag: , ,


Add to Del.icio.us | Digg | Reddit | Furl

Have a bookmark! -


About the Author:
Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.


Visit the SearchNewz Directory
Do you have a search site?
Submit it free to the internet's best search industry directory. » Click Here
Search Engines
Google, Yahoo, MSN...

Search Marketing
Marketing, Budget, Planning...

Pay Per Click
Bid, Price, Quality...
SEO Companies
Optimization, Manage, Company...

SEO Tools
Track, Search, Create...

Analytics
Statistics, Counter...
» Submit your site for FREE «

Latest News

Get Your Site Submitted for Free in the World's Largest B2B Directory!

Email Address:
* URL:
*
*Indicates Mandatory Field

Terms & Conditions



Titan Quest Forum Nintendo Wii Graphics Forum
Halo 3 Forum Mac Software

Privacy Policy Legal Sitemap Contact Us RSS Feeds Newsletter Archive SearchNewz.com Privacy Policy Legal Sitemap Contact Us RSS Feeds Newsletter Signup Subscribe to our feeds!