Today Google Analytics announced new enterprise-class features including custom reports, advanced segmentation, an API, as well as an updated interface, richer data visualizations, and an integration with Google AdSense. These new features combine the sophistication and versatility of a full-service...
Google Analytics Introduces Enterprise Features
...web analytics tool with Google Analytics' ease of use and accessibility, so that businesses large and small, around the world, can even better serve their visitors.
Custom reports enable customers to create their own reports with the metrics they want to compare"organized in the way they want to see them.
Advanced segmentation enables customers to isolate and analyze subsets of their traffic. They can select from predefined custom segments such as "Paid Traffic" and "Visits with Conversions," or create their own segments with a flexible, easy-to-use segment builder.
The application programming interface (API), currently in private beta, enables developers to access all of their Google Analytics data and export it for any type of use. Possible uses include integrating information into other data sources, building custom visualizations or interfaces, and conducting offline analysis.
The updated interface includes several new features in the administrative interface and a cleaner reporting screen that highlights tools for changing the way reports display data. A new navigation, administrators' ability to rename accounts and profiles, and account and profile locator functionality are designed to help increase customers' efficiency and ease of account management.
Motion Charts provide advanced but easy-to-use multi-dimensional analysis. Customers can select their own metrics to compare and then view how those metrics interact over time. By animating data, Motion Charts make discovering insights much easier and more obvious than when viewing data in traditional graphs and columns.
The integration with Google AdSense gives new and existing AdSense publishers access to granular reports that break down AdSense performance by both page and referring site. Armed with this new data about user activity, they can now make more informed decisions on how to improve user experience on their sites and optimize their AdSense units to increase revenue potential.
The aim of this new feature set is to offer customers the flexibility to choose how their data is presented to them and the extensibility to integrate Google Analytics data with their other data sources. These capabilities will help further unlock the potential of both large and smaller website owners to improve visitor interaction with their websites and improve the value of their marketing investments.
About
the Author:
Manoj Jasra is a well respected search marketing veteran having been in the industry since 2002. Manoj currently serves as a Sr. Analyst on the web solutions team at Shaw Communications Inc. Manoj's role primarily consists of providing SEO/PPC and Web Analytics strategies in addition to business insight on Shaw's web properties. Previously, Manoj held the role of Director of Technology at Enquiro Search Solutions where he oversaw Enquiro's product development for search marketing solutions and acted as the lead on both SEO Training and Enquiro's Web Analytics approach.
Check out Manoj's well read blog, Web Analytics World, which focuses on his insight in Search Marketing, Mobile, Technology and of course, Web Analytics. You can contact Manoj at manoj.jasra@gmail.com
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