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Ease of Use

...McAfee to indicate which sites in a SERP might contain potentially dangerous downloads:

The SafeSearch feature is nice, but again, if you have that info, why include dangerous sites in the results at all? And perhaps Yahoo is easier to use for some users. Which of the following two looks easier to use to you:

Or

?

While the ads are cute and may even be accurate, I dont know that these will be enough to convert users. Unless Yahoo has something truly substantial to backup its claim that itll help you not get lost in all the links, I dont think the difference will be big enough to make people change their default behavior.

Google, meanwhile, is shopping around for ad agencies.

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