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Yahoo Web Analytics Officially Launches

By: Manoj Jasra
2008-10-09

We wrote about a potential Yahoo Analytics service being released however that never really made it to fruition until Yahoo acquired IndexTools earlier this year. Today Dennis Mortensen, Director of Data Insights at Yahoo posted his blog that IndexTools is now officially: "Yahoo Web Analytics."

Yahoo Web Analytics Officially Launches
Yahoo Web Analytics

Major changes include a complete re-branding from IndexTools to Yahoo Web Analytics, enhancements to the tool, a new website and some increased scalability. Yahoo Web Analytics also includes single sign on so you can access the rest of the Yahoo tools without having to re-enter your credentials. I am glad I still have access because and can't wait to test drive the new Yahoo Web Analytics.

Below is a snippet from Dennis' Post:

Yahoo! Web Analytics will be released in stages to various business units and eco-system partners!

yeah yeah. " but when can YOU get access? From me, not today, unless you are part of the groups above or one of the groups we are about to engage with in Q4. But stay tuned! If you befriend Yahoo (e.g. become an advertiser) I am most sure you will end up with this tool. There is also a very active partner network, but more about that later though.



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About the Author:
Manoj Jasra is a well respected search marketing veteran having been in the industry since 2002. Manoj currently serves as a Sr. Analyst on the web solutions team at Shaw Communications Inc. Manoj's role primarily consists of providing SEO/PPC and Web Analytics strategies in addition to business insight on Shaw's web properties. Previously, Manoj held the role of Director of Technology at Enquiro Search Solutions where he oversaw Enquiro's product development for search marketing solutions and acted as the lead on both SEO Training and Enquiro's Web Analytics approach. Check out Manoj's well read blog, Web Analytics World, which focuses on his insight in Search Marketing, Mobile, Technology and of course, Web Analytics. You can contact Manoj at manoj.jasra@gmail.com


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