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Hakia Redesigns: Is It Enough?

By: Jordan McCollum
2008-10-07

Hot on Asks heels, the semantic search engine Hakia launches a redesign today, too. Aside from the new SERP layout, Hakia is testing the use of peer-reviewed credible sites and a personal start page. As a tab on the redesigned SERP, Hakia offers an option to refine your results to sites...

Is It Enough?
Is It Enough?

...that have been peer-reviewed to meet strict noncommerciality and credibility standards. The results from credible sites, however, are limited to only queries in the areas of health and the environment"and even then, not all of them:
health care apparently is not part of health.

However, for queries where they do have results, its definitely nice to know the information is coming from a site you someone can trust, even if the first two snippets here are terrible:
hakia credible sites results

The default SERP has also seen some changes, with a three-column layout and different areas for the usual ten blue links that everyone seems to want to get beyond, images, UGC, other types of results and, of course, ads:
hakia redesigned SERP
Im a bit disappointed with the results here for -Witchy Woman-: Of the ten blue links, only two are actually about the Eagles song, including the Wikipedia entry thats also listed under UGC (compared to seven of ten on Google and four of ten on Yahoo, but on par with Lives results). Only Hakia and Yahoo have relevant ads, both of which included items advertised including the ever popular Find witchy woman at -store-. Shop and Save at -store-. Nobodys going to advertise to download the Eagles song? Sigh.

Another tab on the SERPs leads to my hakia, a customizable start page thats pretty standard fare for that genre:
my hakia customizable start page

So in all, the redesigns not bad, and the credible sites feature is cool"if youre looking for something in health or the environment. I hope they expand that into other subject areas soon before interest fades.

But will this be enough for Hakia to take off?

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About the Author:
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.
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