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Google: The Good With The Bad 
By: Dave Davies 2008-09-10 I wanted to have time to write this blog post yesterday but wouldn't you know it - work and clients had to come first. Two interesting events occurred recently over at chez Google. The first, the good news - Google rockets into space. The second, the bad news - Google is involved with investors...
... in United Air losing millions of dollars. As I said, the good with the bad. A huge congratulations to Google on the successful launch. And Now The Bad But all was not rosy for Google on Monday though the bad news isn't really their fault - they just happened to get caught in the middle. An article on the 2002 Chapter 11 filing by United Air got picked up and published in the Florida Sun Sentinel. How the article got picked up when everything about it pretty clearly indicated that it was from 2002 is beyond me. That said, how investors could react as they did to a story that they should have read (and if they had - could have saved themselves millions of dollars). At any rate, where it wen horribly wrong was when a reporter looking for information to post on Bloomberg Googled "bankruptcy 2008" and found the Sentinel article as the #1 result. He took it for what it said and posted a link to it on Bloomberg. That was at 10:55am. At 10:56am the stock was trading at $11.51 and then plunged over a couple minutes down to $3/share before trading was halted. Trading resumed at 11:01am and had virtually recovered by 12:29pm when the stock sat at $11.30/share. So Google was not at fault, but certainly involved and this incident if nothing else shows us the fragile nature of our information sources. We trust what we see based on a habit of finding reliable information on Google but unfortunately, when the wrong information ranks highly - we still trust it. In this case, millions of dollar were lost (though on the other side - millions of dollars were made).Comments Tag: Google, Launch, SEO Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Dave Davies is the CEO of Beanstalk Search Engine Optimization, Inc. Beanstalk offers guaranteed SEO services, consulting, link building services and SEO training. Visit their site for more details and be sure to read their SEO blog to keep updated ont he latest goings-on in the world of search. |
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