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Microsoft Throwing Ice Cream Cones At Google?

By: Andy Beal
2008-08-29

Theres a classic comedy skit from Eddie Izzard about England getting taken by surprise by the Germans in World War II. He suggests that Germany had a head start on building weapons, and England? Its a very niche style of humor.

Throwing Ice Cream Cones
Throwing Ice Cream Cones

Why am I a bringing this up? Well, forget any comparison of the battle between Google and Microsoft, with WWII. My point is that Microsoft is throwing whatever it can lay its hands on, at Google. The latest evidence is the upcoming Internet Explorer 8"being built with a few tricks to try and knee-cap Google.

"We didnt design this with Google in mind," insists Internet Explorer head Dean Hachamovitch.

The new browser comes with a search box in the upper right-hand corner and, just below that, a row of tiny logos for various search destinations, such as Yahoo, Ebay and MySpace. You can select which destinations you want to include hereAnother Google-dodging feature in the new browser: Highlighting a street address on a Web page launches a map, with the default set to Microsofts Live Maps (though you can change this default to Google Maps).

Will it be enough? Not on its own"especially as Mozillas Firefox continues to eat away at IEs market share. But, if Microsoft can throw enough pots and pans new products at Google, maybe it can at least prevent Google from reaching 100% search share.

What do you think? Will IE8 help Microsoft in its battle with Google?

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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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