AdWords Improvements

...we are replacing our static per-keyword Quality Scores with a system that will evaluate an ads quality each time it matches a search query

Keywords no longer marked inactive for search

The new per-query evaluation of Quality Score affects you in that keywords will no longer appear as inactive for search in your account. Instead, all keywords will have the chance to show ads on Google web search and the search network (unless youve paused or deleted them)

First page bid will replace minimum bid

As a result of migrating to per-query Quality Score, we are no longer showing minimum bids in your account. Instead, were replacing minimum bids with a new, more meaningful metric: first page bids. First page bids are an estimate of the bid it would take for your ad to reach the first page of search results on Google web search

This is my translation:

"A more accurate Quality Score" - more revenue for Google.

"Keywords no longer marked inactive for search" - more revenue for Google.

First page bid will replace minimum bid - more revenue for Google.

Ill admit, I use Google AdWords about as often as I wash my car"which is not often"so, if youre a big time AdWords user, please tell me what you thought, when you saw the new Quality Score updates.

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