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Tweaks the SERPS

...a new algorithm altogether, as the SERP rankings are going bonkers.

Here are a few excerpts from the thread at Digital Forums:

I have noticed (including myslef ), Websites are flying up and down the Serps.
For me it started about July 20th, two sites lost ranking for every keyword, then two weeks later came back with worse ranking.

These are not a penalty, when you have a penalty goolge will inform you via webmaster tools. Matt cutts has confirmed this. Also it's nothing to do with the Google dance, the google dance lasts no more than 10 days.

Google wouldn't introduce it so quickly if they were to bring a new Algo in. Think about it.

Definitely some major changes are taking place especially in terms of PR.

I hope so, it's very frustrating, one week i'm ranking 5th page 1, the next i'm page 15.

i have similar problem so donot know what is going on with G. have to do alot on content and link building then wait.

Google did about 450 algo changes in 2007. It means 1-2 changes per week. Do we have a reason to believe that there will be less changes this year? Google does not publish or promote all smaller adjustments.

A major algo change would cause big ranking changes for millions of sites. That hasn't happened.

Yeah i was a PR2 site. I added a ton more backlinks from higher ranked sites PR 4+ and my page rank is now 0 and my SERPs are down a bit..

I have a number of high traffic keywords that are bobbing up and down on page 1 of google. It's always been the case and always will be me thinks.. I really think Google has caught onto wordpress and directory links and the more traditional HTML site links are much more "weighty" these days.'

Well I know its getting frustrating as I had been stable at #29 for over a month then jumped to #4 for almost 2 days now I am #118 and I havent done any changes or added new links so I am confused as to what I am to do to counter this adverse affect in google.

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