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Yahoo: Make Us An Offer (We Won't Refuse)

By: Jordan McCollum
2008-07-08

Suddenly, I feel like I work for Soap Digest. But with the latest dont-miss developments in The Young and the Profitless, we had to get a jump start on Season Two! Last time, on The Young and the Profitless: Despite Staceys (YHOO) recent marriage to Grant (GOOG; last season), Brad (MSFT) has decided hes going to win her back, with or without her consent.

The Young and the Profitless
The Young and the Profitless


Meanwhile, Grants and Staceys marriage is really one of convenience to provide financial support for Stacey When faced with Brads emotional assault, Stacey turns to Tim (Time Warner) for help"but Brad has been trying to get Tim on his side to help woo Stacey once and for all. Who will win Staceys heart and search business?

Well, we may have an answer soon enough. More letters from Icahn, Ballmer and Yahoo today actually make it look like there might be some progress one way or another in the issue.

In chronological order, the letters go as follows:

Carl Icahn to Yahoo stockholders:
Ballmer and I have been talking, and he says that hed love to buy Yahoo, but wouldnt dare do it with the current board. After all, it could take serious time to get approval for such a deal worldwide, and the current board has such a crappy track record (and hates MSFT so much) that they could very well run this company into the ground in that time. So vote for me and my new proxy board so we can sell to Microsoft!

Microsoft to Yahoo stockholders (five minutes after Icahns letter):
What he said"fire the current board and well get serious in talks about acquiring all of Yahoo or just Yahoo Search.

Yahoo board to Icahn and Microsoft (two and a half hours later; via):
If youre serious about an acquisition, Microsoft, make us an offer now. Otherwise, we have no reason to think that Icahns boards to-be-determined deal is any better for the stockholders.

And just to make it even more accessible to us all:

But Brad has a ace up his sleeve. He doesnt need Tim to persuade Stacey"Brad has Staceys rich, obnoxious Uncle Carl in his back pocket!

Stacey, Im going to your parents, and were going to get your power-at-attorney. Youre clearly incompetent when it comes to making life choices, says Uncle Carl.

Shut up. All you ever wanted me to do was marry Brad! I dont care that hes rich"hell try to change me, I just know it! Ill lose everything that I am! Stacey turns away. Yes, she hates Grant at the bottom of her heart, and shed love to do anything to get back at him, but can she make this sacrifice?

Brad rolls his eyes. Listen to your uncle, Stacey. We know whats best for you.

Oh? Stacey scoffs. If youre so serious about marrying me, lets leave my parents and the courts out of this. Propose to me right here, right now, on the same terms as your last offer. Because I seem to remember that when I came crawling to you last month, you shot me down.

Brad looks away, rage and love clearly battling in his heart. Stacey . . . he begins.

Tune in next time for more adventures of The Young and the Profitless!

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About the Author:
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.


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