![]() |
|
Microsoft Planning Another Yahoo Run
By: Jordan McCollum 2008-07-03 Sometimes we just cant let dead horses lie. Thats okay, neither can Microsoft. After months of more drama than a daytime soap (ahem) with the attempted merger/acquisition of Yahoo, Microsoft pulled their offer back in May. And now theyre saying, Whoopsiedoodle. On second thought...
...we will be coming back fighting. The Wall Street Journal reports today that Microsoft is planning another run at Yahoo"and this time they wont be going it alone. Theyre actively looking for partners to dismantle Yahoo. Current candidates include News Corp. (aka Nick on Y&P) and Time Warner (we may call him . . . Tim. Hes Alan (AOL)s dad). This isnt exactly good news for already-beleaguered Yahoo chief, Jerry Yang. But the WSJ article presents a very different image of Yang than the one portrayed in recent lawsuits and power plays at the company. Carl Icahn and several other stockholders have gone to great lengths to show Yangs personal animosity towards Microsoft, which they believed was the main impediment to a deal. However, the WSJ article and its inside sources show a Yang who tried to drive a favorable bargain for his company and was ultimately very disappointed in the way the negotiations turned out:
Microsoft and Yahoo have already been in talks with News Corp and Time Warner/AOL throughout this year. Will one of them finally be able to reach a deal"and if so, who will be left standing? CommentsTag: Google, Microsoft, Yahoo Add to Del.icio.us | Digg | Reddit | Furl Have a bookmark! - About the Author: Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. |
|
||||||||||||||||||||||||||||||
| SearchNewz
is an iEntry, Inc. ® publication
©
All Rights Reserved. Newsletter Archive - Privacy Policy - Legal - Sitemap - Contact Us - RSS Feeds - Newsletter Signup |