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At Google, 'Long URLs' Can Land You In Trouble!

By: Navneet Kaushal
2008-06-26

It's true! According to Search Engine Roundtable now even modeling your websites on long URLs can get your sites into trouble with Google indexing. Over at the Google Groups, Googler JohnMu comments upon a URL that according to him is quite long and this is what he has to say...

Long URL Trouble
Long URL Trouble

Looking at the pages indexed, I see two issues which Autocrat has already mentioned (thanks, Autocrat!) that I'd like to expand on:

1. Long & crazy URLs
I ran into this URL while looking at -site:gadgetguy.com.au- :
http://www.gadgetguy.com.au/small-kitchen-appliances-toaster-kettle-c

Now I'm all for having descriptive URLs, but . this seems to be taking it a bit too far and I have a bit of trouble identifying anything that matches in the content of your page.

The problem with URLs like this is that they almost appear to be random and in fact I can get exactly the same page by using something like: http://www.gadgetguy.com.au/xyzzy-42.html . In general, you should make sure that you have only one URL that leads to your content
" all others should either redirect to the proper URL or return HTTP result code 404 to signal that the URL is invalid. Without that, your site is leading us (and all other crawlers) on a wild goose chase.

If your CMS is not able to handle this properly (one URL per piece of content), I would recommend not using rewritten URLs so that we can recognize and skip over unimportant parameters in your URL query string.

This may seem to be an overkill, but, better to work the way Google advises you, rather than running around with a 'reconsideration request'.

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About the Author:
Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals.

Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here.


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