Robust Growth

...is out and according to the data, the Search Engine Marketing (SEM) industry in North America has shown a steady and impressive growth for the year 2007.

The spending in the field of SEM rose from $9.6 billion in the year 2006 to $12.2 billion in the year 2007. The rise in the spending exceeded the predictions of $11.5 billion for 2007. Due to this, the projections for the year 2011, now stand at $25.2 billion, up from the $18.6 billion projection set in the year 2007.

According to the ever evolving trends, since marketers are now quite familiar with the traditional search advertising, they are now increasingly moving towards new channels of advertising, namely mobiles and videos. According to the survey, 43% of participants are interested in contextually targeted advertising attached to video search results, while 40% are interested in mobile search. However, the common consensus was that the prices for both these new types of advertising need to be same or less than the traditional advertising, Pricing in the field of paid marketing, also saw a rising concern among the advertisers, with a majority of them stating that they would no doubt can afford a price rise. However, the hike needed to be 30% or less.

Other key results from the Survey are as under:

1. Marketers are finding more search dollars by poaching budget from print magazine spending, website development, direct mail and other marketing programs.
2. Organic SEOs popularity has risen significantly, from 80% in 2005 and 76% in 2006, to 89% in 2007. On the agency side, the percentage of respondents offering organic SEO rose from 80% in 2005 and 87% in 2006 to 91% in 2007.
3. Four out of five advertisers are willing to increase their online advertising budget in order to add behavioral targeting to their pay-per-click campaigns.
4. Some 57% of online advertisers polled are willing to spend more on demographic targeting, such as age and gender. Advertisers, on average, would pay 11% more for both behavioral and demographic targeting.

Leave your views and comments about these specific survey results, by leaving a Comment for the post!

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