Do you have a search site? Submit it free to the internet's best search industry directory. » Click Here Search Engines Google, Yahoo, MSN... Search Marketing Marketing, Budget, Planning... Pay Per Click Bid, Price, Quality... SEO Companies Optimization, Manage, Company... SEO Tools Track, Search, Create... Analytics Statistics, Counter... » Submit your site for FREE « More... Get Your Site Submitted for Free in the World's Largest B2B Directory! Email Address: * URL: * *Indicates Mandatory Field Terms & Conditions Titan Quest Forum Nintendo Wii Graphics Forum Halo 3 Forum Mac Software Google Users Are The Biggest Online Spenders By: Rene LeMerle 2008-06-16 So you've turned to search engines to acquire new customers for your online business. So the question - "Which search engine is more likely to generate online sales for your business?" A new report out by Hitwise, has confirmed what we've seen in our own advertising campaigns - that not all search engine... Google Users Are The Biggest Online Spenders ...visitors are created equal (or the same) in terms of willingness to spend online. The recently updated report by Hitwise's VP of Research, Heather Hopkins - suggests that Google users are more likely to spend $500 or more online as compared to long time rival Yahoo! Heather updated her report, which she first tabled in Feb this year, in light of the recent Google-Yahoo! advertising deal. The report also compares each search engine's user base in socio-graphic terms. The results make it fairly obvious why Google users are more likely to spend online when you consider its strength in segments such as Affluent Suburbia and Upscale America. The chart below is Heather's updated Online Representation Index. The larger the colored circle, the higher the likelihood that the group will spend over $500 online. For a detailed definition of each segment, visit Heathers post over at the Hitwise blog. It's seems fairly obvious that e-commerce operators and online retailers are more likely to generated revenue based conversions from Google, but that said - if you're targeting the segments that frequent Yahoo!, spreading your search advertising budget around could be a worthwhile test. Comments Tag: Google Add to Del.icio.us | Digg | Reddit | Furl Have a bookmark! - View All Articles by Rene LeMerle About the Author: Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

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