Searchers Demand Top 10 Rankings

The study, tabled by Yahoo!, iProspect and JupiterResearch, paints a dark picture for website owners who are siting below the top 10 results! Theoretically, they are only exposing their sites to 32% of searchers by sitting off the first page.

Can you believe that 23% of searchers change their query or switch search engines if they don't find what they're looking for in the first few results? So Top 3 is where you really "need" to be.

And if traffic and exposure alone aren't enough to motivate your continued SEO efforts, the report also suggests that 39% of users believe that companies with top search engine placement are key players in their industry.

So if you placed your SEO on the backburner, or are wondering whether search advertising is useful for your business - this report highlights how important first page exposure on search engines like Google and Yahoo! is for your business.

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Tag: Search, Ranking

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View All Articles by Rene LeMerle

About the Author:
Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.