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SEO Tip: Google Sitelinks = Clue To Authority Status?

By: Andrew Wee
2008-04-24

Some interesting food for thought in your site planning efforts. Ive been looking into this issue for some time, and noticed some trends in the results Google shows. So traffic weightage plays a part in the display of sitelinks. For Andrew Wee from a Singapore IP, heres the result:

Google Sitelinks
Google Sitelinks


google search results

But if I do the same search using a US IP:

sitelinks

Spot the difference?

The expanded listing you see above are what Google calls Sitelinks

Some have said sitelinks could be an indicator of your sites status as an authority site in Googles eyes.

If thats true, it makes sense, because about 70-80% of my traffic comes from the US, while about 10% comes from Singapore.

So traffic weightage plays a part in the display of sitelinks.

Back in her Google Webmaster Central days, Vanessa Fox notes that the sitelinks are generated according to an algorithm.

Another finding seems to be that Google is serving up different results depending on your geographic origin. If youre a major US player, the display of sitelinks might not hold for someone coming from Japan or the UK.

Some interesting food for thought in your site planning efforts.

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About the Author:
Andrew Wee is an Asia-based Internet Marketer focused on blogging, social traffic generation and affiliate marketing. Previously rated as one of Asia's top technology journalists, Andrew covers breaking news and industry developments at WhoIsAndrewWee.com
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