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Google Website Optimizer: All Grown Up

For starters, Google Website Optimizer is getting its own website (or, as you and I would call it, its own subdomain), http://www.google.com/websiteoptimizer, and its own official blog, both of which were announced this morning at ad:tech.

Their second blog post, with details of the split, brings the tidings I know Ive been waiting to hear (and the reassurances that long-time users need; emphasis added):

For those who use Website Optimizer from AdWords, have no fear: you can still access the tool within your AdWords account as you have in the past, and well continue to add features regardless of how you access Website Optimizer. For those who have been putting off testing because you didnt want to set up an AdWords account, the standalone version of Website Optimizer awaits you.

And, yes, according to the new product website, its still free.

If youre not familiar with Google Website Optimizer, it was first launched for AdWords users in October 2006. Its designed to help you test different versions of a page with your visitors, allowing you to see which versions and combinations of page features lead to the most conversions. Naturally, the GWO website contains the full details of how it does this, but the simple version is that its a JavaScript-based, multivariate and A/B split testing tool. And did I mention it was free?

And great news for international readers: the standalone is available in 27 languages: Czech, Danish, Dutch, English (Australia, UK & U.S.), Finnish, French, German, Hebrew, Hungarian, Indonesian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese (Brazil & Portugal), Russian, Spanish, Swedish, Tagalog, Thai and Turkish.

Now, who will join me in a happy dance?

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