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Microsoft, Yahoo Announce Mobile Moves

By: Jordan McCollum
2008-04-03

Both Microsoft and Yahoo announce big moves in the area of mobile and mobile search today.Microsoft plans to upgrade its mobile Internet Explorer browser, according to an announcement released yesterday (no word on whether thats just prank, though). Microsofts press release states that this will bring...

Microsoft, Yahoo Announce Mobile Moves
Microsoft, Yahoo Announce Mobile Moves


...desktop-grade Web browsing to Windows Mobile phones, with enhanced features especially for mobile phones.

These enhanced mobile features include:

  • browsing and bookmarking features (Easily flag, delete or move groups of messages and keep track of conversations through threaded text messaging. Zoom in on text or pictures, or view an entire Web page at once.)
  • security features
  • mapping features (For any people in your contacts list/address book, immediately view their address on a map and get directions there and View custom maps of locations and events that are created on the PC by you, your friends, or the broader community.)

The new version, which will have Adobe Flash integrated, is expected by the end of this year and will include updates for existing phones, including many Blackberries. (via)

Today, Yahoo is also making mobile moves in the area of mobile and mobile search. Their new announcements in mobile search today include:

  • Search Monkey for mobile (Open oneSearch)
  • oneSearch upgrades to oneSearch 2.0
  • Search Assist for mobile, which will decrease the amount of typing youll have to do on popular queries.
  • Voice oneSearch, which will also minimize typing on your phone.
  • Idle Screen search, which integrates a Yahoo search box into your phones main screen.

In another press release (via), Yahoo also emphasized contributions to the overall mobile landscape, citing their

  • Delivering essential mobile services indispensable to consumers daily lives;
  • Releasing an open technology platform that overcomes the complexity of the fragmented mobile landscape;
  • Creating a monetization engine offering sustainable value to all constituents.

However, the release appears to just reemphasize the developments theyve already begun, rather than announcing new developments.

Naturally, the proximity of these announcements could easily spur debate over whether its the browser or the sites (or content) that will truly make a difference in the advancements of the mobile Internet. Yahoos announcements will clearly have an impact much sooner, but which do you think will have a greater impact?

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About the Author:
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.


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