Yahoo! Turns to Traditional Media for Market Penetration

One of the ads starts with: "Search engines like Google get you lost in all the links, but not Yahoo search," before highlighting the new-ish search suggestions offered by Yahoo! The ads also see a renewed use of the Yahoo! Yodel that was key to their marketing years ago.

Raj Gossain detailed the reasoning behind the ad campaign by stating:

"The rationale is we feel like we've built a better mouse trap and, quite frankly, we wanted to remind users that there really is a choice in search engines...We've got a better, simpler, easier-to-use mouse trap."

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