Cable Companies Build a Canoe to Battle Googles Battleship

...Charter Communications and Bright House Networksare making plans for a jointly owned company that would allow national advertisers to buy customized ads and interactive ads across the companies systems.

Theyve anted-up $150 million to fund the project and hope to increase their $5 billion in local cable advertising to $15 billion.

Of course, like all cool projects, theyve come-up with a code name for their initiative

code-named Project Canoe to emphasize that the companies must all work together

Alternatively, its named "Project Canoe" because they hope to force Google up the proverbial creek without a paddle.

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