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Google's Experimental Search Seen On SERPs

By: Navneet Kaushal
2008-01-23

Google has surprised users with innovative products from the Google Experimental Labs every now and then. This time around the users are getting links to try Google Experimental Search on the footer of many SERPs, observes Eric Lander. The five experiments to try your hands on are supposed to be experiments aimed at improving the search experience.

Google's Experimental Search To Be Seen On SERPs
Google's Experimental Search To Be Seen On SERPs


However, only one experiment gets activated at a time.

Alternate views for search results: This experiment shows results on a timeline, map, or in context of some other information types. To accomplish this task Google shifts key dates, locations, measurements, etc, from select search results so that the information can be viewed in a different dimension.

Keyword suggestions: This one's meant to improve your search results by providing alternative suggestions to your queries in real time (as you type).

Keyboard shortcuts:
This one enables you to navigate search results quickly through keyboard shortcuts, at present there are 6 available. (viz. "J" Selects the next result, "K" Selects the previous result, "O" Opens the selected result etc.)

Left-hand search navigation: This experiment lets you dig deeper in a particular type of content (viz. patents, products, news, etc.)

Right-hand contextual search navigation: This one is similar to the left-hand search navigation and lets you to search deeper in a particular type of content or other search related terms albeit from the right of the page.

Try the experiments here.

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About the Author:
Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals.

Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here.


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