Google Makes More Enemies

Most recently they decided to penalize bloggers who were selling text links, including this blog. Page rank, which now is apparently completely devalued, went from 5 to 3. Im in good company here however, some of the best blogs on the net also lost 2-4 points of page rank. The points lost were not relative, but arbitrary, from what I can tell, with some blogs who sold text links only losing one point and others that did the same losing three. Again, they were secretive about the why, with the blogosphere having to determine that it was text link sales and interlinked blogs from blog networks. They have more secrets than the CIA

Today it seems they have attempted to force morality, or their definition of it, by completely wiping out the page rank of PayPerPost blogs. Now, you know I am not a fan of PPP, having had more than one comment argument about it. However, who am I to say what someone can or cant do on their own blog. I mean, it would be different if they were using Blogger blogs and only Blogger blogs were penalized, at least then theyd have an alternative to go about writing their blog the way they see fit (ie move to Vox or something like that). But, as you can see, the company that owns search has decided to single-handedly remove page rank from these blogs.

What alternative do these blogs have? Google has around 65% of the search market firmly in hand.

The saddest part is that many of the blogs in PayPerPost are not bloggers that have been doing this for very long, and they are not A-listers either. These bloggers are part of the blogosphere, but because they dont pull in massive traffic (IMO, likely because they refuse to resort to linkbait day after day), they are evil to sell advertising space within the post. A-listers are above selling posts, I mean unless the pay is substantial. Advertising is far different from posts that advertise, with disclosure.

Erm, you dont see the difference? Well, there really is one, but its subtle. The real difference is that PayPerPost doesnt pay very much for their posts and the ads on A-list blogs go for hundreds, and in some cases thousands of dollars, per month. See that difference now? It boils down to the have-nots getting punished and the haves all shaking their finger in an I told you so fashion.

I have no worries today. I am not a PPP user and Ive already been penalized for selling links (with no traffic loss, by the way), but I cant help but bastardize Niemollers poem:

They came first for the text link sellers, And I didnt speak up because I wasnt a seller of text links;

And then they came for the blog networks, And I didnt speak up because I wasnt in a blog network;

And then they came for the Posties, And I didnt speak up because I wasnt a Postie;

And then . . . they came for me . . . And by that time there was no one left to speak up.

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