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Google's Search Results Dominated By Doorway Pages & Other Spam 
By: Aaron Wall 2007-11-01 The people from SEO Digger recently put together some research on search spam. Some of the terminology they use (like using the word illicit) is inaccurate, but the trends they discovered align well with what one would expect.
Spam Dominates Longtail Adult & Pill Search Queries In high money niches, spam sites tended to dominate longer search queries while having less exposure in search results for shorter queries. View the below graph with adult, pills, dating, cars, gifts, and casinos. It shows the normalized density of spam sites ranking in Google by 1, 2, and 3 word queries. Why is Casino an Anomaly? I believe the reasons casinos appear so tight nit are
That passion means gamers are more active to participate in community sites in that niche, which further consolidates traffic streams due to network effects and creates a lot of free on topic content for some of the major community driven sites. Effective Search Spamming Business Models Given this research, if you were to create a business model revolving around spamming, it makes sense to focus on the long tail of search. Get enough PageRank to get your pages indexed, but do not worry about accumulating enough PageRank to try to rank for core keywords in the spammy niches. Plus, staying away from the core keywords makes your sites less likely to get booted from a manual review and/or a competitor snitching on you. Spam & Ranking Low Trust New Sites The exact same trend that is seen between real sites vs spam sites is paralleled when considering new websites vs older websites.
If you create a new site you can set your goals on ranking for core category keywords, but realize that longtail traffic will come first. If Google lets entire categories get dominated by spam pages then there has to be an associated opportunity to rank real pages. Comments Tag: Google Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Aaron Wall is the author of SEO Book, a dynamic website offering marketing tips and coverage of the search space, free SEO videos, and free SEO tools. He is a regular conference speaker, partner in Clientside SEM, and publishes dozens of independent websites. |
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