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Google Hinting At Its Own Social Network? 
By: Jordan McCollum 2007-10-15 Unlike our good friend Steve, Eric Schmidt is one of the true believers in social networking. Perhaps hes just one of the younger people (or younger at heart people) that Ballmer said were so absorbed in the faddish nature of social networking, even though he is a couple months older than Ballmer.
Whatever the case, Schmidt is praising the power and popularity of social networks"and dropping hints about a Google social network in front of the New York Times.
This statement, naturally, raises a dozen questions. Is the next step beyond personalization socialization? How similar would this be to products that Yahoo has offered for years or the predictions weve heard for years now? Perhaps more importantly, what information does Google have about the connections between its users? So far, things like Google Talk and GMail will add and remember someone that Ive e-mailed once. Odds arent great that Ill be interested in the results that they thought looked good when I cant even remember who they are. In general, I think personalization is more advanced"and far more helpful"than socialization. You have a reasonably good idea what a person is looking for based on their own past searches, but looking at their friends past searches is much less indicative. The only way this might ever be truly helpful is to use this data in a cumulative way"ranking a site higher because 80% of your friends found this site interesting when they searched on that keyword sort of thing. Schmidt continued to expound upon Googles social efforts:
Id love to know how he highlighted Orkut. Maybe their social results will be big in Brazil, too. Comments Tag: Google, Social Network Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. |
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