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Understanding The Psychology Of The Google User
By: Aaron Wall 2007-10-08 Frank Schilling and Shoemoney recently had two great posts about Google. When combined I think they paint a picture of Google that skips past the rhetoric and double talk. Frank said: As a publisher, I've always viewed Google as a bit of a predator in this context.. taking publishers in, convincing them to serve Google ads...
...and then allowing those publishers to toil for Google, working sites into their algo to serve the beast, all for increasing revenues, finally to have Google's algorithm scrub you from the index if you become too successful at punching ad converting pages to the top.. Good publishers take on the role of sacrificial lamb to show the algo guys where the holes are and they get to ride the express elevator to the street as a reward.Shoemoney's video about avoiding getting hit by Google stated that the key is just don't do things that make Google look stupid or undermine the perceived magic that occurs at Google. My site that Matt Cutts hand removed from Google's search results got too much exposure and Matt killed it not because the site was spammy, but because it was mine and it was getting too much mainstream traction and exposure. My marketing was too appealing, aggressive, and effective. In another year that site would have been untouchable, and that thought made Matt Cutts feel uncomfortable. The Changing Desires of the Magical Fictitious Average User
Comments Tag: Google Add to Del.icio.us | Digg | Reddit | Furl Have a bookmark! - About the Author: Aaron Wall is the author of SEO Book, a dynamic website offering marketing tips and coverage of the search space, free SEO videos, and free SEO tools. He is a regular conference speaker, partner in Clientside SEM, and publishes dozens of independent websites. |
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