iEntry 10th Anniversary
RSS
Contact
 |
|
Go, Go, Google Gadget Ads! 
By: Andy Beal 2007-09-19 Google has just announced the limited launch of Google Gadget Ads, a new interactive ad format that will run on their content network. Unlike Google AdWords existing array of text, video and graphical ads, Google Gadget Ads are designed to be interactive, can be built using HTML or Flash, and support both cost-per-click (CPC) and cost-per-impression (CPM) pricing models (more specs here).
Heres the rundown on Google Gadget Ads:
(More Google Gadget Ads examples here) Google Gadget Ads is currently operating in beta which means its open only to a select number AdWords advertisers. Companies lucky enough to be in on the first round, include Pepsi-Cola North Americas Sierra Mist, Intel, Honda, Six Flags and Paramount Vantage. Pepsi-Cola seems particularly pleased with the initial results. Were always looking for new ways to engage with our consumers, said John Vail, director, interactive marketing, Pepsi-Cola North America in a statement. Google Gadget Ads allowed us to reach the right audience at the right time, with an interactive message that brought our light-hearted Sierra Mist campaign, Squeeze More out of Summer, to life. Is it any surprise that Google is keen to monetize widgets? Theres more than enough widgets being pumped out onto the web, with comScore reporting their popularity growth. And there are also plenty of evidence that advertising in widgets works"companies like LinkShare, PopShops, and ShareASale are already in the space. So, if youre already sick of seeing gadgets/widgets all over the web, prepare yourself. Now that advertisers have a solid advertising platform to monetize them, you can expect to see a whole lot more. Comments Tag: Google, Advertising Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com. |
|
||||||||||||||||||||||||||||||
| SearchNewz
is an iEntry, Inc. ® publication
©
$line) {
echo $line ;
}
?>
All Rights Reserved. Newsletter Archive - Privacy Policy - Legal - Sitemap - Contact Us - RSS Feeds - Newsletter Signup |
