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What Makes A Top SEO Blog? 
By: Lee Odden 2007-07-31 So much information, so little time. Between IM, RSS, Facebook, Twitter, Sphinn, blogging and work, its amazing theres any time left for old school activities like email.
The beauty of RSS is that you can subscribe to a pretty good list of search marketing blogs and stay up to date on industry news as well as emerging trends. In the course of daily business, I am often asked, Which SEO blogs should you subscribe to? One of the most common ways people find new blogs is through links on blogs they already know about. Below is a collection of links to various rankings of the top blogs on topics related to search engine optimization and marketing online. I have no problem disclosing that Online Marketing Blog is on these lists or had a hand in their creation. * Daily Blog Tips Top 25 SEO Blogs - Blogs are ranked according to Google PageRank, Alexa traffic, Bloglines subscribers and Technorati Authority score. This list borrows methodology and layout from Todd Ands Power 150 list below. * Edelman Social Media Index - Ranked according to a dizzying list of variables including Technorati ranking, Google PageRank, RSS subscribers, Frequency of posts & comments, Alexa ranking, as well as other social media site representation including: Facebook, Twitter, Flickr, LinkedIn, Digg and Del.icio.us. * Todd Ands Power 150 Marketing Blogs - A very popular list combining various types of marketing blogs ranked by Google PageRank, Bloglines subscribers, Technorati ranking and Todd points based on an editorial score. The list is updated automatically every 24 hours. Todd recently partnered with AdAge for the maintenance and publishing of this list. * Larry Chase Web Digest for Marketers Best SEM Blogs - This is somewhat of a pared down list from what I sent to Larry when he asked me to write reviews of the best search engine marketing blogs. I wrote the reviews for each, but unfortunately, did not include our own blog in the list. :) Online Marketing Blog has posted several SEM blog lists including the very popular BIGLIST of SEM and SEO blogs. This list is not ranked or sorted other than alphabetically at the moment. Thats something were working on though. Additionally, here are a few other ranked lists of SEO blogs weve posted: * SEO Blogs by Link Popularity * SEM Blogs by RSS Subscribers So, what are the best or top SEO blogs? It really depends on your definition. This IS a popularity contest, but its also a relevancy contest. The top ranked blogs dont always satisfy readers information needs or interests. Sometimes its a matter of style and persona that drive readers to more niche and specific blogs. It happens all the time at TopRank where a team member mentions they read some SEO piece of information from a blog Ive never heard about and trust me, Im familiar with A LOT of SEO blogs. :) What makes a SEO blog a leader? To start, I think theres no better metric of popularity than RSS subscribers. Link measurement and PageRank measurements are either too unreliable or flawed. Technoratis method of counting links is a step in the right direction compared to what Yahoo Site Explorer reports, but there does need to be a better way to qualify link sources. I also think its important to note that just because a blog has a lot of RSS subscribers, links, high PageRank, posts frequently, etc does not mean its the best blog for you as an information source. Thats a personal decision made by you. The sorting and ranking of blogs by itself should not solely dictate what blogs are the best sources of your information. You need to actually read a good number of those blogs and the blogs they link out to in order to find the right information neighborhood thats right for you. What blogs do I read religiously on a daily basis? Very few. Im finding the recommendations made by my social networks to be essential in filtering out the sheer volume of information published on search marketing every day. Ill scan my list of RSS feeds or check out aggregator sites like SEOmash.com and recently, Sphinn for stories that strike my attention about once or twice a day at most. That ends up being the extend of my actual blog reading. If I had to pick just one search marketing related blog to recommend to someone that wants to become familiar with the SEO/SEM industry, it would probably be a split between: Search Engine Land and Search Engine Watch. Anything else is up for grabs. Comments Tag: Online Marketing, SEO, Blogging Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Lee Odden is President and Founder of TopRank Online Marketing , specializing in organic SEO, blog marketing and online public relations. He's been cited as a search marketing expert by publications including U.S. News & World Report and The Economist and has implemented successful search marketing programs with top BtoB companies of all sizes. Odden shares his marketing expertise at Online Marketing Blog offering daily news, interviews and best practices. |
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