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Search & Destroy - SEM Without SEO? 
By: Stephen Pitts 2007-07-16 The New York Post released an article detailing the lack of many companies.
Most executives, with little regard to how well their companies fare in the more important natural search results overspend on paid search because it is the one area of the search market they understand.Aside from concerns for the relationship between the news source and the reporting agency, their is important information that is addressed: Executives know the battleground for business success today is being fought on the search engine but they know very little about how well their companies are faring on natural search or if their paid search advertising dollars are well spentSearch Engine Marketing, advertising on search related products, is very valuable. Search Engine Optimization, ranking high in search engine results, is also very valuable, but not as easy to achieve or measure. Think of SEM as buying food at the grocery store and SEO as growing your own food. Either way you are providing for your needs and are a means to an end, but the difficulty is the time and energy spent. If you are engaged in online commerce, I think that SEM is a necessary evil, however, SEO can become a source of renewable energy for the long term. What are your thoughts? Do you consider the long-term effects of SEO as a valuable means and should be considered? Do you think that SEM is not valuable? Comments About the Author: In-house SEO for a private travel company with great success. Has been influential in developing and building a niche travel directory and search engine. I enjoy learning and sharing information on my blog, SEOPittfall.com to others in an effort to build relevant, content driven websites with the user in mind. |
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