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Reviews Are Important For Local Search 
By: Rene LeMerle 2007-06-19 Local search engines such as Google Local and Yahoo! Local rely on many sources of to gather information on a business and enhance their local search Listing.
One of the main sources used for enhancing business listings are review sites - where users post appraisals and evaluations of businesses and products they've used. More than just enhancing the information in a local listing, reviews can also help persuade searchers to select a business, as other people's opinions help users differentiate between the many listings that result from a local business search. Below is an example of some reviews that were picked up by Google Local for a Hotel in Orlando. 
In this case the reviews were positive and came from four sources including Mobile Travel Guide, Citysearch, Gayot and Tripadvisor. Businesses should urge their customers to leave reviews on these sites as if they get picked up they can help build your business listing and in turn help with your ranking in the local search engines. Comments Have a bookmark! -  About the Author: Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world. |
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