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Ask's Marketing Mistakes? 
By: Jordan McCollum 2007-06-15 As a follow up to his story Wednesday, Barry Schwartz asked around and discovered that 74% of Diggers Thought Ask.coms Campaign was Googles Campaign.
Ouch. Its understandable. Google owns the word algorithm in the public mind. And isnt Ask.coms slogan Chicks with swords? Speaking of Chicks with swords, after some more thought on the matter, I really think Ask.com should have just gone in and manually made that SERP better. I really dont care how strong or weak their algorithm is (and really, neither does 90% of the general public), if theyre going to advertise with that query, that result page had better rock. And it doesnt. It just doesnt. In fact, our post on the commercial is ranked #6 for the term. Above us? Technoratis Chicks with swords tag page. (Thats nothin: were #3 on Yahoo and #1 on Google. And yes, I check with Safesearch and Personalized search off.) Somehow, I just dont think that guy searching for chicks with swords is gonna find what hes looking for on Marketing Pilgrim. Unless he wanted to watch himself in the commercial. One thing that they clearly did change manually on that SERP is under the Expand Your Search header. The first suggestion? Babes with Blades. Interestingly enough, that just happens to be the website that provided many of the images in Asks commercial (ref). I wonder if that counts as a paid link. Comments Tag: Ask Have a bookmark! -  About the Author: Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. |
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