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Dogpile: Relevance In Aggregate
By: David Berkowitz 2007-06-01 Dogpile came out with an update of its study about how there's very little overlap among search top search results for the major engines.
Here are the highlighted stats: * Only 0.6% of 776,435 first-page search results were the same across the top four Web search enginesThis is all interesting research, but I'm not sold on their analysis. Consider this quote from the release: "This study reinforces what we at InfoSpace have long known - often users do not find the results they need with any single search engine. Metasearch offers the most robust and efficient search solution to meet their needs," said Rod Diefendorf, vice president of online and local search at InfoSpace. "With less than one percent overlap in first page results, there is great value to using a metasearch engine like Dogpile.com to quickly comb through multiple search engines at once for the most relevant results."What Dogpile has yet to convince me of is that it offers the most relevant results simply by aggregating everything. Let's say Engine 1 is extremely relevant, while Engines 2 and 3 are moderately relevant and Engine 4 is practically irrelevant in terms of the quality of their results. Then Dogpile, by culling results from all four engines, actually dilutes the relevance of Engine 1. It's probably about as good as Engines 2 and 3, and presumably far superior to Engine 4. If it only has those engines' results to work with, it's not going to be any better than Engine 1. If Engine 1 is Google, then Dogpile would be a step down for most searchers given Google's roughly 60% share of search queries. If Engine 1 is Ask.com, Dogpile would be a step up for the roughly 95% of searches conducted on other engines. Here's what I'd like to find out from Dogpile: If "between 38% and 46% of all searches fail to elicit a click on a first-page search result," do Dogpile searches perform any better? Comments Tag: Dogpile Have a bookmark! - About the Author: David Berkowitz is Director of Strategic Planning for 360i and oversees the Search Informed Marketing firm's Emerging Media Practice. Every Tuesday, he pens the Search Insider column for MediaPost, with over 100 articles published to date. He often speaks at events covering marketing, media, and technology; his previous engagements include Ad:Tech, Consumer Electronics Show - Digital Hollywood, MediaPost's Search Insider Summit, and many others. He has also blogged extensively with MarketersStudio.com, MarketingVox, nowEurope, AdTechBlog, and others. |
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