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IAB: Search Doing Well, Metrics Meeting Outcome 
By: Jordan McCollum 2007-05-25 The Interactive Advertising Bureau seems to be trying valiantly to stay at the top of the news this week. They've released their 2006 Internet Advertising Revenue Report and the results from last week's closed meeting with Nielsen//NetRatings and comScore.
2006 Internet Advertising Revenue Report: Search is Looking Good The IAB's report for last year says that search is looking good: 40% of online ad revenues came from paid or natural search. Search advertising revenues came to $6.8 billion, which is higher than 2005's $5.1 billion, even though search dropped off an entire percentage point (gasp) from 2005. Other areas they looked at: "Display advertising, Classifieds, and Referrals accounted for 32 percent, 18 percent, and 8 percent of 2006 full year revenues respectively." The full study is available in PDF form. via Metrics Meeting Earlier this week, the IAB reported the outcome of their meeting with comScore and Nielsen//NetRatings last week. What was the outcome? Both comScore and Nielsen//NetRatings have not only agreed to submit to third-party audits, but were actually already varying stages of the audit process. The IAB's original open letter charged that the panel-based methodologies that comScore and Nielsen use were outdated in a day of full and almost real-time measurement. In their responses, Nielsen and comScore were both confident that audits would reaffirm the validity of their measurements, despite the wide differences between the two services' numbers. via Comments Tag: IAB, Search, IABcomScore, Nielsen, NetRatings Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. |
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