New Technorati Really is the Google of Social Media

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New Technorati Really Is The Google Of Social Media

By: Andy Beal
2007-05-23

If you're a fan of Technorati, you're in for a treat this morning. David Sifry has announced a treasure-chest of updates, including a fresh new look and an integrated approach to displaying search results.

New Technorati Really is the Google of Social Media

While it's likely Technorati has been working on these changes for months, it's interesting that just days after Google announced their switch to "universal search" - combining web, news, images, video etc, into a single search results page - Technorati is following suit with its results.

In the past, you had to know the difference between keyword search, tag search and blog directory search in order to make use of the full power of our site. No more. Starting today, we now provide you a simplified experience. Simply indicate what's of interest to you and we'll assemble the freshest, hottest, most current social media from across the Live Web - Blogs, posts, photos, videos, podcasts, events, and more.Another cool new feature rolled-out, is the introduction of a streamlined blog search-only version of their homepage. If you really don't care about what's hot, or which blog Calacanis happens to be reading today, you'll love the cleaned-up interface of search.technorati.com - its friends simply call it s.technorati.com and I'm sure Technorati stuff just call it "S to the T."

Not to be outdone by Google's new Hot Trends feature, Technorati has launched its own real-time buzz tracker.

We're also at work introducing features that help you to see what's happening on the web right now. For instance, you'll see a new ticker on the top of the homepage that indicate what terms and phrases are on the move. We also made improvements to WTF and Favorites that help you understand what's hot - right now - and why.

Hey David, I had a similar idea a few years back. I own blogticker.com if you're interested.

Sifry promises that we'll see many more new features coming from Technorati this year, and I'm excited about the growth of the site's functionality. I've been a long-time fan of Technorati, and the new design and features, get my "thumbs-up!"

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Tag: Technorati, Google

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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.

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