iEntry 10th Anniversary RSS Contact


Google Is Closing The Window Of Opportunity

By: Aaron Wall
2007-04-20

Danny reported that Google is moving away from listing news articles in a OneBox, and instead places news results directly in the search results.

Google is Closing the Window of Opportunity
Google is Closing the Window of Opportunity


In the past these pages would require building up significant trust criteria (linkage data, etc.) before being considered for a top organic ranking, but now their editorial inclusion in Google news is giving them a free pass to a top ranking for relevant search queries.

This helps Google in 4 major ways

  • Google is far from being the top news site, so this allows them to arbitrage the value of the news vertical using their core search results, while still keeping the search results relevant.

  • This allows Google to put ads against their news products, which they have yet to attempt at News.Google.com.

  • This allows Google to funnel more traffic to trusted content sources, and thus help subsidize the content creation costs, while making those sources more addicted to Google's traffic.

    • Overrepresenting fresh trusted editorial content sources in the organic search results gives the organic search results an informational bias, allows Google to start working to depreciate their weighting on fresh blog stories, and lowers the value of small focused commercial sites (unless they are of a high enough quality to get press coverage).

Webmasters owning niche or seasonal sites that enjoyed temporal exposure will discover there are fewer traditional top 10 results that are open for the taking, because fresh news stories will fill in a few more slots.

In Addition, Google just announced web history, which allows you to search through documents you viewed in the past. Web history will help improve search personalization. If web history also directly becomes part of the organic search results then sites which can afford to spend a lot on advertising will also have another advantage over smaller sites.

Comments

Tag:

Add to Del.icio.us | Digg | Reddit | Furl

Have a bookmark! -


About the Author:
Aaron Wall is the author of SEO Book, a dynamic website offering marketing tips and coverage of the search space, free SEO videos, and free SEO tools. He is a regular conference speaker, partner in Clientside SEM, and publishes dozens of independent websites.


Visit the SearchNewz Directory
Do you have a search site?
Submit it free to the internet's best search industry directory. » Click Here
Search Engines
Google, Yahoo, MSN...

Search Marketing
Marketing, Budget, Planning...

Pay Per Click
Bid, Price, Quality... 		SEO Companies
Optimization, Manage, Company...

SEO Tools
Track, Search, Create...

Analytics
Statistics, Counter...
» Submit your site for FREE «

Latest News

Get Your Site Submitted for Free in the World's Largest B2B Directory!

Email Address:
* URL:
*
*Indicates Mandatory Field

Terms & Conditions



Titan Quest Forum Nintendo Wii Graphics Forum
Halo 3 Forum Mac Software

SearchNewz is an iEntry, Inc. ® publication © $line) { echo $line ; } ?> All Rights Reserved.
Newsletter Archive - Privacy Policy - Legal - Sitemap - Contact Us - RSS Feeds - Newsletter Signup
Privacy Policy Legal Sitemap Contact Us RSS Feeds Newsletter Archive SearchNewz.com Privacy Policy Legal Sitemap Contact Us RSS Feeds Newsletter Signup Subscribe to our feeds!