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Ask.com Working On A New Algorithm 
By: Andy Beal 2007-04-13 SEL has word of a new algorithm in development at Ask.com; blending the best of Teoma and Direct Hit (remember them? they had the algo that looked at the number of clicks a listing received).
According to Rahul Lahiri, Vice President of Product Management and Search Technology at Ask.com: "Edison is still in development, so we cant say too much at this juncture.Its much more complicated than saying were just counting clicks, in the case of DirectHit. The technologies we have, and the patents we hold, go way beyond that. Were also taking a deeper look at communities and calculating the authorities in those communities. We were really inspired by looking into the universe of user behavior, and what that could tell us, and the social fabric of the Web itself, and what that tells usEdison itself will roll out over the course of the year, as we improve it and tweak parameters." Im glad to see the light bulb go on for Ask.com. (light bulb, Edison, get it? Oh never mind) Comments Tag: Google, Ask.com, Edison Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com. |
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