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Search Spending On The Rise 
By: Jordan McCollum 2007-04-12 Googles not the only one growing. MediaPost reports that the entire search marketing industry is poised to grow as well.
Reasons cited for the budget increases include rising keyword costs. MediaPost also got comments on the findings from search marketers at SES this week. Unsurprisingly, most of them, like me, insisted that search is important and that large companies are beginning to see that. In fact, two people interviewed blamed the creative side of marketing agencies for holding the industry back: Theres a shocking lack of interest from creatives, -David Rittenhouse, Group Planning Director at neo@Ogilvy- said. This view was repeated by Harry Gold, CEO of Overdrive, which helps clients generate leads through Internet campaigns. Search is ignored by creatives, he said, adding, Search continues to grow for clients, and is even being used for branding. I, too, would like to think that more than half of all large companies are increasing their SEM budgets by more than 10% because theyve finally begun to realize how important search marketing is, but MediaPost says it aint so: In addition to keyword inflation, complex campaign management and methods of tracking the success of search engine marketing activity continue to elude marketers, according to Heisler. More collaboration among company CEOs, CMOs, and CTOs could change that, the -Jupiter Research- report states. When will we learn? Comments Tag: jupiter research, mediapost Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. |
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