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Yahoo Slams Google's Usability

By: Andy Beal
2007-02-28

I guess Yahoo felt they needed to be in the news this week - no matter what the reason. It's the only explanation I can think of for Yahoo's Jeff Bonforte, senior director of real time communications, attacking Google's usability efforts.

Yahoo Slams Google's Usability
Yahoo Slams Google
    "-Google- definitely is lacking in usability," Bonforte said in a meeting with reporters at Yahoo's corporate headquarters.

    "They don't have this intimate connection in usability with consumers that Yahoo has had for 10 years. When it comes to consumer applications, no-one is more successful than Yahoo hands down. And it happens over and over and over again. In every application, we are number one or two."
I can't resist pointing out something interesting about Bonforte.
    Bonforte joined Yahoo 18 months ago and heads up the company's messenger productOnline application providers should focus on limiting the number of features that they deliver, he argued. Where adding features will alienate users, the company found that removing them can increase the time that users spend using them.
Is this the same messenger product that tries to hijack your browser settings and change your default search engine to Yahoo? Well, I guess removing clear indications that Yahoo's about to hijack your settings, is one way to "increase the time that users spend using them." ;-)

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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.


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