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Google Click Fraud Settlement Confirmed 
By: Andy Beal 2006-07-28 MarketWatch brings word that an Arkansas state judge had give the final approval for the $90 million click fraud settlement. By approving the settlement Thursday, Miller County Judge Joe Griffin effectively ends Google's participation...
...in the class-action lawsuit, which was filed by two Arkansas businesses and Internet advertisers Lane's Gifts and Collectibles and Caulfield Investigations in February 2005. But it won't necessarily end the case, which has ballooned in scope into a class action and represents tens of thousands of Google advertisers. The settlement's being contested in another lawsuit filed in California that's still pending. Link: MarketWatch I'll be at the Googleplex in a few weeks, I'll let you know if I see champagne! ;-) Via SEW. Tag: Google Have a bookmark! -  About the Author: Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com. |
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