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What Small Businesses Are Asking Google 
By: Chris Richardson 2006-05-10 Google Press Day is under way, where the media will pick the brains of various Google company members like CEO Eric Schmidt. Mike McDonald, managing editor of WebProNews, is on hand to represent our readers and forum participants.
A couple of weeks ago, Mike posted a request in WebProWorld soliciting comments from forum members about what they'd like to ask the Google powers-that-be. As you can expect, the response was quite swift. What follows are a few of the questions that stood out as the type of questions doing good job of gauging the mood and attitude towards the most popular search engine out there: Our first group of questions comes from longtime WebProWorld member incrediblehelp (Jaan Kanellis). Jaan is quite knowledgeable in most, if not all matters SEO/SEM, so his questions come from experience. Here is an example of what's on Jaan's mind concerning Google: Is PR your biggest joke on mankind? Why don't you give the website owners of the world more feedback, right or wrong? What is the future of Google search as it applies to relevancy? What improvements are you making to Google search to make it more relevant? Can relevancy still exist without heavy algo weighting on back links? Is their absolutely any connection to the Google algo if websites are using AdWords or AdSense? It seems with the recent acquisition of Ori Allon serch engine and other sneak peeks (Google SERPs with left navi green bars) recently leaked, Google is looking to bring more of the websites' content on the Google web property, SERPs. Why? The next sampling of questions comes newer WPW member (but no less experienced) Irishjim. You can tell from the way Jim's questions are worded that he has a journalist's background. He raises some valid points about RSS content: Is the increasing popularity of RSS feeds going to run afoul of the "anti-scraper" mentality of BigDaddy? In particular, when multiple sites put up the same RSS feed because it's good news for their visitors will Big Daddy see this as "scraped" content and uncoil the whip? Jim goes on to ask: It's my understanding this new bot will be able to pull content out of a web site and display it on a search result. This will keep visitors away from information sites and disallow any "residual sales" on sites that originally display the info... Is this going to force a full-scale reaction to Google by webmasters who will block Google's bots? More reader questions stood out to me, too: murphypj - Is Google arbitrarily changing SERPs to reflect the geographic location of sites, regardless of content and relevance? mishj - How far is Google planning to take "tags" and Web 2 technologies? Yahoo! myWeb 2.0 uses tags for an excellent way of improving search results, and search related advertising and Yahoo! Flickr seems to be the way forward for photo sites for example... is Google going to follow suit? ADAM Web Design (who provided a number of excellent questions) - 1) Will social bookmarking and/or user behaviour, tracked on an opt-in basis while using the Google Toolbar, become factors? 2) Will site networks/network link farms be attacked more aggressively? 3) Will "Powered By" links lose their strength? 4) Does Google have any plans in the future to remove the new but disturbing trend of "PPC scrapers" (AdWords account holders that bid on low PPC keywords to promote single-page and/or scraper sites)? 5) Will there be changes to the algo as it pertains to hidden text and/or navigation? 6) Will Matt Cutts continue to be the only person who serves as an open voice for Google (as valuable a resource as his blog is, it shouldn't be the only one) or will there be an increased effort to communicate with the public? We also have some philosophical questions, coupled with a request for a show of Google strength, courtesy of WPW MVP TrafficProducer: What will you be doing in ten years' time? Will Google still exist? Can Google put political pressure on United Kingdom governments to increase bandwidth? Hopefully, this list gives you an idea of what people are thinking when it comes to questioning Google's method of operation. Unfortunately, I cannot list all of the questions in the thread because if I did, you'd be reading this until tomorrow. However, if you'd like to see all the queries, please do so by visiting our thread. Also, be sure and keep checking because once Mike is out of the "conference," I'm sure the content will be coming fast and furiously. Before we finish, I'd like to leave you with what has become my favorite question, courtesy of WPW member kgun, and I'm curious to hear the response if this question is indeed posed by Mike: How do you screen your AdSense partners? About the Author: Chris is a staff writer for iEntry, focusing on the search industry. |
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