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Google Decides No Goodmail 
By: SearchNewz Staff 2006-04-24 In a surprise announcement last week, Google confirmed that Gmail would not be following AOL's lead to implement an email certification system like Goodmail's CertifiedEmail.
In a statement to WebProNews, Google Corporate Communications' Eileen Rodriguez said, "Gmail does not accept payment to bypass its filters, nor are there plans to charge senders to reach Gmail users." This development, along with Yahoo!'s effort to make a distinction between their plans for Goodmail, push AOL's controversial move farther out to the fringes as other email service providers (ESP) seek to differentiate themselves. Yahoo! Postmaster Miles Libby said, "The first major difference is that we are designating it for transactional e-mails only." MoveOn.org, a political activist organization, said Google's stance on the issue paints AOL as the "black sheep of the industry." "AOL is increasingly looking like the black sheep of the industry as respected titans like Google distance themselves and state for the record that they will not follow AOL's lead into a world where the big guys can pay to bypass spam filters," said MoveOn.org's Adam Green. At the heart of the issue for many is the underlying implication for the increasingly heated debate over "Net neutrality," the idea that Internet access (and email) should remain free and open to all. The crew at Gmail felt their spam filters were effective enough and that users should retain control over their inboxes. "Gmail has a superior spam detection system that gives users ultimate control over the messages that are filtered into their spam folders," said Rodriguez. "I'm glad to hear them say that," said David Hughes, chief executive officer of Reflexion Network Solutions. "Email is a very personal thing. (AOL) should have understood this very personal, democratic, egalitarian aspect. And I think that's where they blew it. Power should be in the hands of users." WebProNews covered the story extensively last Thursday. Click here to read the article. About the Author: One of the many staff writers covering the search engine industry for SearchNewz.com. |
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