SearchNewz

Ok, so I'm an academic. I look at the Web primarily as a learning tool - of course, that blends with entertainment for me because, being the geek that I am, learning is actually fun for me. I have always felt that learning never stops, no matter how good you get at something. So, my purpose with this newsletter is to put out some stuff that will help even the experts to learn a little more aboutwhat they do. I've included a great article from Navneet Bundham that should help you get some fresh perspective on the problem ofgetting hits.

If you have any great sites to recommend or comments on what you would like to see in this newsletter, please feel free to contactme at,
betsy@searchnewz.com

Sincerely,
Betsy Boyd
Editor, SearchNewz


1) Your links are embedded in JavaScript.
 
If your links are embedded in JavaScript, most of the Search Engines will not recognize and index those pages. If you're serious about getting a good position on Yahoo, AltaVista, Lycos and the main engines, either put your links in simple html or make alternative links at the bottom of your page just for the Search Engines. An example of how this is done is in the Source code of http://www.herbal-treatments.com.au/index.html .

2) Your Pages Aren't Cross-Linked. 
Not all Search Engine Indexers visit your website from your index page. If you haven't linked each of your pages with all your other pages, you stand the risk of having engines indexing only one or two of your pages. Just add text links at the bottom of your pages to all your other pages.

3) Are the HTML Tags on Your Page in Invalid Sequence?
An html page has to have this basic structure: <HTML>
<HEAD>
<TITLE></TITLE>
<META name="description" content="">
<META name="keywords" content="">
</HEAD>
<BODY BGCOLOR=FFFFFF TEXT=000000 LINK=0000FF VLINK=800080>
</BODY>
</HTML>
I have noticed Search Engines AltaVista and Google completely ignoring websites that have invalid html tag sequences. Also, when you open an html tag, see to it that you close it too. For egg. <font> requires that you have </font>, <table> requires a </table>. 

Your browser may display it alright but if you want the page to be indexed, check your code and put it in order. The only commonly used tag you need not close is <br>.

4) Badly Formed Comment Tags

If you have comments within your code and they are not formatted according to the html specifications, indexers will not properly parse the tags on your page, ignoring many important tags. Example of properly formatted comment:
<!-- This HTML comment is correct. -->
Examples of bad comments:
<! This HTML comment is badly formed. ->
<! This HTML comment is badly formed. >
<This is badly formed>
<!--This is badly formed-->

5) Are You Using a Virtual Domain Redirection Service?
When you use an Internet Redirection Service to make it easy for people to remember your website address,
(http://yourname.hjgjhg.com instead of 
http://www.geocities.com/asjhg/ajkhj/hjh.html for eg.) your website is displayed in a frame (even though it may not be visible). When you do this, all your pages may not get indexed and most of your keywords and meta tags won't get preference. I suggest you use redirection services only to give people your website address. Give your true (http://www.geocities.com/jfhkha/ksjkjak) url , however long it is, to the Search Engines and to link to your website.

Navneet Bundham
navneet@panav.com

Panav Technologies
- Leading the way in I-Commerce Development


The business of building Web sites hinges upon staying ahead of the cutting edge of technology. The problem is, some search engines have trouble processing these innovations, and end up skipping the sites that use them. If you become invisible to search engines, you cancel out the impact of your new special effects. The gurus are already on this problem - here's a quick article that covers some of the important issues surrounding dynamic technology. Todd Elliot doesn't offer a solution, but it might help you figure it out if you're having trouble with your site.
How to Get Dynamic Pages Searched


Ok, maybe locally is a bit of an overstatement, but there are a number of regional search engines out there that can help you in that ever- challenging targeting process. If your site is selling a product that might have particular regional appeal (say, maple syrup from New England), you'll want to "tap" (pardon the pun) into the audience that's looking for all things Northeastern. FinderSeeker is a good resource for finding this particular niche, because it lets you choose categories and countries, rather than assuming countries are a category themselves.
FinderSeeker - Search Engine for Search Engines

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