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John Battelle Chats To Ask's Jim Lanzone
By Andy Beal
Expert Author
Article Date: 2006-04-19
I can describe Ask's Jim Lanzone with just two phrases:
1. He's a "bloody nice chap".
2. He's passionate about Ask (real passionate).
That passion clearly comes across in a recent interview with John Battelle. It's also nice to see Jim being honest about where Ask needs to catch-up.
We're the underdog here, kind of like Firefox. Google does a good job of presenting themselves as the underdog, and MSN is helping them with the way they act publicly. But to me they are both giants. So back to your original statement, yes, we feel passionately that there is more to search [than] the Google paradigm. Nothing against them, but we are doing some things better, and those who experience it are coming back more often. That is why we've grown market share, and hopefully we can accelerate the curve.
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Technorati: Battelle, Lanzone, Ask
About the Author:
Andy Beal is President & CEO of Fortune Interactive a full-service interactive marketing agency specializing in search marketing and blog marketing. Considered one of the world's most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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