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Google Offers New Chinese Brand Name
By Andy Beal
Expert Author
Article Date: 2006-04-12
The USA Today has details of Google's launch of a Chinese-language brand name - "Gu Ge," or "Valley Song," - which is designed to give China's users the warm and fuzzies.
CEO Eric Schmidt also answered critics who gave the company a hard time for agreeing to Chinese censorship laws.
"I think it's arrogant for us to walk into a country where we are just beginning to operate and tell that country how to operate," he said.
Asked whether Google might try to persuade Beijing to change its restrictions, Schmidt said he didn't rule anything out, but said it hasn't tried to change such limits elsewhere. He noted that Google's site in Germany is barred from linking to Nazi-oriented material.
Thanks to Cindy!
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Technorati: Google
About the Author:
Andy Beal is President & CEO of Fortune Interactive a full-service interactive marketing agency specializing in search marketing and blog marketing. Considered one of the world's most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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