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Local Search Gains Traction
By Andy Beal
Expert Author
Article Date: 2006-04-11
Business Week has an article that focuses on the growth of local paid search ads.
A couple of examples show how local ads are perfect for businesses targeting a geographic area. One such company is Absolute Adventues in San Francisco.
Absolute Adventure's revenues doubled, to $400,000, in the 12 months ended in August, 2005. "Online advertising is the single most important contributing factor to our success," says Zenorini. "We ask every client how they found us, and apart from repeat business, about 97% found us online."
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Technorati: Local Search
About the Author:
Andy Beal is President & CEO of Fortune Interactive a full-service interactive marketing agency specializing in search marketing and blog marketing. Considered one of the world's most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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