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First Page Of Search Engine Is Still The Best Place
By Andy Beal
Expert Author
Article Date: 2006-04-11
Now that I'm not working for an arch-rival, I feel more inclined to link to iProspect's studies.
It always amuses me when industry people see me and my pal Rob Murray hanging out at a conference - they act like they've just busted a secret affair. ;-)
New data from a joint study with Jupiter Research suggests...
...62% of search engine users click on a search result within the first page of results, and a full 90% of users click on a result within the first three pages of search results. These figures were just 48% and 81%, respectively, in 2002.
...36% of search engine users believe that the companies whose websites are returned at the top of the search results are the top brands in their field.
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Technorati: SERPs
About the Author:
Andy Beal is President & CEO of Fortune Interactive a full-service interactive marketing agency specializing in search marketing and blog marketing. Considered one of the world's most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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