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Watch Your Search Engine Language
By Andy Beal
Expert Author
Article Date: 2006-03-27
Jordan Glogau takes a look at the semantics of search and wonders who came up with all of these misnomers.
Take the term sponsored, what links aren't sponsored? Did a link happen by magic? Did a web site get teleported from Neptune and appear in a web server?...Even Search Engine Optimizer is an overstated phrase. You aren't optimizing the search engine, you're optimizing a web site in order to rank better on a search engine.
Any others that drive you crazy?
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Technorati: search
About the Author:
Andy Beal is President & CEO of Fortune Interactive a full-service interactive marketing agency specializing in search marketing and blog marketing. Considered one of the world's most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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